LookBerry launched its first marketing campaign

In March, 2025 LookBerry launched its first marketing campaign, starting with invitations to the Fashion Marketplace for the best clothing brands that primarily focus on producing single items and small batches. Collections from the most popular fashion brands are currently available on the platform in very limited quantities. While LookBerry may seem like websites that sell dresses and swimming wear, it is not, as the selection of high fashion brands for women has only just begun, with plans to expand to men's brands in the future. For international fashion brands, LookBerry has established direct partnerships with leading courier services, primarily integrating APIs from well-known companies such as DHL, FedEx, Aramex, and UPS. Unlike other social media platforms, LookBerry focuses on creating a fashion community with shopping, combining it with opportunities to meet new people, many of whom have photogenic appearances that can’t help but attract attention. Therefore, to protect models from overly eager admirers, LookBerry uses mutual likes instead of DMs, which open a chat room for initiating dialogue. The developers have equipped the online fashion community with a referral program, allowing anyone interested to be integrated into the sales channels of brands and to exclusively represent brand products as ambassadors.