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‘It’s not been enough to carry the day’: Why the Victoria’s Secret rebrand is over.

Victoria's Secret has undergone a significant transformation to shed its hyper-sexualized image and appeal to younger consumers who prefer more contemporary brands like Savage X Fenty and Parade. “Sexiness can be inclusive,” said Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers. “Sexiness can celebrate the diverse experiences of our customers, and that’s what we’re focused on.” The company's focus is on inclusivity and celebrating the diverse experiences of its customers. The main goal is to increase profitability and reach annual sales of over $7 billion. To achieve this, Victoria's Secret plans to invest in new categories, such as activewear and swimwear, update its existing stores, and open new locations worldwide. The company aims to expand its product offerings beyond bras, underwear, and pajamas and reintroduce swimwear and activewear, which were previously discontinued.
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Nicole Kidman in Diesel looks from the brand's autumn collection looks at us from the pages of the third issue of The Perfect magazine.
Nicole Kidman in Diesel for The Perfect magazine.
Nicole Kidman in Diesel looks from the brand's autumn collection looks at us from the pages of the third issue of The Perfect magazine.
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In Los Angeles, a party was held in honor of the opening of the Schiaparelli boutique at the Neiman Marcus department store, specializing in the sale of luxury clothing.
In Los Angeles, a party was held in honor of the opening of the Schiaparelli boutique
In Los Angeles, a party was held in honor of the opening of the Schiaparelli boutique at the Neiman Marcus department store, specializing in the sale of luxury clothing.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
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We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.
Rabanne x H&M collaboration
We return to the brilliant 70s with the new Rabanne x H&M collaboration. There are a lot of textures and colors, bright prints, gold sequins shine on feminine models, and chain mail is embodied in dresses with slits, fringes and tops.